Retail & Wholesale

Stock our Years beer for all-year good days

Your customers want great taste and clear mornings; stock the beer that gives them both. Years is brewed like the originals and finishes naturally under 0.5% ABV, so it drinks like a “real beer,” fits more occasions, and earns true repeat buyers—backed by partner support, seasonal promos and easy reordering.

What makes Years different?

  1. 1

    FULL FLAVOUR, NO COMPROMISE

    Brewed with real barley, hops, yeast, and Lake Michigan water. Nothing stripped, nothing artificial.

  2. 2

    Truly Brewed Like Beer

    Not dealcoholized. Naturally under 0.5% ABV so it drinks like the originals — crisp, balanced, and satisfying.

  3. 3

    Premium, Honest Ingredients

    Brewed to German Purity Law standards for select styles, with no shortcuts. Clean, authentic, and consistent.

  4. 4

    Made for More Moments

    Pairs with more occasions, earns repeat buyers, and builds loyalty with seasonal promos and simple reordering.

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Put Years on Your Shelves

  • Premium, Authentic Brewing

Years is crafted with real brewing traditions — German Purity Law for our Pilsner, Belgian Wit techniques, proprietary NA brewing process — so customers get all the taste of great beer, without the alcohol.

  • Category Growth, Consumer Demand

Non-alcoholic beer is one of the fastest-growing beverage categories. Consumers are asking for high-quality NA options, and Years meets that demand with modern classics they’ll actually come back for.

  • Distinctive Brand Positioning

Years isn’t about slowing down — it’s about celebrating life fully. Our bold design and lifestyle-driven message resonate with consumers who want to party harder, live longer, and still feel great tomorrow.

  • Proven Sell-Through

From pilot placements to national distributors, Years is already moving quickly in stores, bars, and restaurants. Strong repeat purchase and customer loyalty mean faster turns for you.

  • Marketing & Celebrity Partnerships

With comedian John Mulaney as a partner and a robust marketing engine (social campaigns, press, activations), we’re building buzz and driving people into your store.

Crisp. Clean. Crusher. 70 cal

Non-Alcoholic Pale Ale

Classic Pale

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Smooth. Hoppy. Bright. 50 cal

Non-Alcoholic Pilsner

Original Pilsner

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Rich. Citrusy. Slightly Sweet. 60 cal

Non-Alcoholic Belgian-Style Wheat

Belgian Wit

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